Is Google learning from Twitter’s mistakes?

First of all, it may be unfair to call this a mistake from Twitter. It’s more of a downfall that seems to hinder mass uptake. In a previous post I wondered if the fact that Twitter requires a considerable amount of effort to find and follow people (particularly in this seemingly never-ending stage of early adoption) is the reason that Gen Y seems to be lagging in the Twitter stakes.

While you may be able to upload your email address book into Twitter, this relies on 3 things:

A snapshot of Australia Day

Fame and Social Media

They say social media is for narcissists, the lifeblood of Generation Me. So who better to embrace a digital presence than celebrities? And like haircuts, skirt lengths and catchphrases, the public has been heavily influenced by the online behaviour of their favourite star – when Oprah joined Twitter it was claimed approx 1.2 million users followed.

Much like blockbuster movies there have been huge successes and spectacular bombs. Here are three examples of fame and social media.

Case studies: 7 days in Sydney

Daemon Digital recently completed a campaign for Tourism NSW called 7 days in Sydney. The campaign required us to create and seed content appropriate for the social media environment aimed at the youth target market in the UK and Ireland.

The case studies for components of the campaign can be found here:

Content creation

Creative

Measurement

Proactive presence

Marketing for the holidays

It may be the silly season but it’s nice to see some marketing minds taking advantage of the holidays instead of checking out. Here are three of my favourite eDMs from the last few weeks:

Wrapping up The Hangover

Earlier this week I handed over The Hangover campaign into the capable hands of the crew at Warner Home Video. A case study is in the works but in the meantime I’d like to very proudly share some stats.

9 predictions for 2010

Everybody’s doing it. So why shouldn’t I jump on the social media prediction bandwagon?

New from the Ponds Institute – whitewashing

Want to know the next big outrage in social media land? Check out this episodic ad campaign for Ponds.

Chuck(le) of the day

Read more here: #asktelstra

Content creation case study: 7 days in Sydney

Daemon Digital recently completed a campaign for Tourism NSW called 7 days in Sydney. The campaign required us to create and seed content appropriate for the social media environment aimed at the youth target market in the UK and Ireland.

Content was generated to address a lack of non-professional/commercial Sydney focused blogs, images and video that would ultimately help travellers decide where to go and what to do during their stay in Australia.