Make me a mixed tape
When simplicity inspires creativity the results are always impressive.
We’ve seen artists and bands explore digital opportunities with varying degrees of success, from Arcade Fire’s The Wilderness Downtown to Radiohead’s In Rainbows promotion to Lady Gaga style fan engagement strategies to Lily Allen’s MySpace “breakthrough”. They’re testing ways to release their music, to get noticed, to motivate fans to buy their music. The latest effort to make headlines comes from a collaboration between English band Kaiser Chiefs and advertising wunderkind Wieden+Kennedy.
The concept is simple:
- Make your own Kaiser Chiefs The Future is Medieval mixed tape using 10 out of 20 songs available
- Design your own cover artwork and promote your awesome album to friends
- Profit (well, £1 for each album you sell)
~ by mandi bateson on June 4, 2011.