Twitter Marketing Essentials

It’s always a pleasure to speak at the Online Marketer Conference and this week was no exception. I presented Twitter Marketing Essentials at the SMX and OMX bootcamps in Melbourne and despite the fact that the majority of the room did say they were on Twitter, it was nice to see the smartphones and tablets tucked away in favour of pens, paper and furious note taking.

It’s always difficult to write an “essentials” guide for a room full of marketers with varied levels of experience. I did my best to cover a little bit of everything, starting with the absolute basics of how to set up a Twitter account before moving on to some tips to make an impact rather than just contribute to the noise and, for those itching for the launch of Twitter advertising in Australia, I went through our experience with the sponsored product suite.

Check it out for yourself here:

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~ by mandi bateson on September 7, 2012.

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