Judging social media
Another month, another meeting of the Social Media Club in Sydney. Already some clear patterns are emerging. With 250 attendees there were easily 250 definitions of social media. That, of course, is the beauty of the medium with a diverse focus on objectives, methods and outcomes. And there’s one overwhelming cry in the echo chamber, to quote @eskimo_sparky – can we have some freaking examples/case studies please?
Was it clever, was it popular, did we talk about it, did we laugh?
Considering the varying objectives, what insight do we actually have into the success of the campaign?
So you may not be ready to cough up the stats – how about just sharing what metrics your current campaign is being judged by?
~ by mandi bateson on June 17, 2009.