Pounds and sense
I received a $20 gift card from Myer in the mail today as part of the Myer One rewards program. It was an interesting DM piece, the gift card attached to a simple letter with a summary of the shopping credits that converted to the gift card; a brochure with further in-store offers; and a teaser to encourage customers to log on to the website myerone.com.au. Like a good sucker consumer I logged on and was rather surprised by the summary screen.
So there’s a few questions missing in the FAQs – how did an Australian department store approve the roll out of an online rewards program that lists amounts in pounds instead of dollars? And exactly how long has it been live?? I can’t believe this wasn’t picked up in UAT or a beta release (if there was one).
I’ve had a bit of a rampage with picking on websites recently. Last weekend I tried the Masterfoods website and played with their meal creator. Basically you selected an ingredient from the cupboard, dragged it to the saucepan and once you had everything in it suggested a meal for you (obviously based on Masterfood recipe bases).
I dragged in chicken, I got beef casserole. I dragged in veggies, I got chilli con carne. The shopping list helper wasn’t any better. In the Weekly Inspirations I selected Lamb Casserole and Cauliflower & Cheese Bake and the planner told me to buy the Chilli Con Carne and Farmhouse Chicken recipe bases, despite Lamb Casserole and Cauliflower & Cheese Bake being actual products.
THEN the next day I got an eDM from travel.com.au offering flights on sale:
See anything missing? Perhaps the destinations? Sure $435 is a great price to some places but not if it’s to Brisbane! For the record, the cheapest flights in all of these offers were not for the airlines’ “hometown” and it took at least 4 clicks from the eDM and through the website to find a destination matching these fares.
Are we so quick to overcomplicate our campaigns that we miss the very, very basics?