Traffic vs engagement: a question

I’ve started using, the URL shortener that drives traffic by submitting the URL to the StumbleUpon community and encouraging “I like it” votes. For the past 10 links I’ve received an 85% increase in visitors due to StumbleUpon. It has also blown out my time on page stats as the majority of those referred by StumbleUpon keep stumbling.

So the question I put to you – is it worth using for the small percentage who stumble on the site and stay or is it far too detrimental to the stats that indicate a level of engagement?

Thoughts please!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine


~ by mandi bateson on August 11, 2009.

One Response to “Traffic vs engagement: a question”

  1. Personally, I think it is worth using StumbleUpon’s URL shortener to expose your content (and potentially create interest) to the many StumbleUpon members, in addition to non-SU visitors to your blog.

    Other URL shorteners do the same job as, by shrinking links and pointing visitors to your post, but they don’t enable your post to be seen by potentially many more additional readers.

    I think reader engagement is largely to do with the quality and relevancy of the post, not whether they are SU members.

    Also, if you have some form of CPM advertising (ie you get paid by the amount of times that page is viewed), then traffic is what you would want.. over engagement.

    Great question though!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: