Many of the known successes in social media are clear market relationships. The team at Dell, ComcastCares, Chris Brogan, and the Kado Barbeque Truck are all clearly engaging us in market relationships within social media. They may be engaging, personable, and friendly, but there’s no awkwardness when they try to educate or guide our buying behavior, as we know from the start that it is a market relationship, and an ultimate goal is business. If a social media strategy, however, relies on this boundary being crossed, it may face more of a challenge than you anticipate.
It’s a great reminder that while we’re trying to connect socially, businesses aren’t fooling anyone with the end game.
Earlier this year Steve organised a copy of his book “Digital Body Language” for me. It’s about replicating the sales skills of your best BDM in the online environment and I recommend it to all B2B digital marketers, especially if your sales team is struggling to come to terms with new media.
So … that’s me ripping off someone else’s stuff. Relatively easy! I might do this more often! I’m off to Feedly to “write” some more blog posts.