EnergyAustralia have sent customers a request to join online community Chatterbox, with a $10 incentive for registration and regular contribution.
Customers can earn $10 a month for posting two comments each week. To register, customers are asked to complete a survey which also offers a $10 reward.
I understand why companies are looking for ways to create talking points with customers/prospects in an effort to start long term conversations, so much so that they have recently been labelled “stunts”. However asking customers to commit to a regular schedule of commenting for a monthly bribe of $10 shows little respect for anyone’s opinion.