EnergyAustralia cash for comment

EnergyAustralia have sent customers a request to join online community Chatterbox, with a $10 incentive for registration and regular contribution.

Customers can earn $10 a month for posting two comments each week. To register, customers are asked to complete a survey which also offers a $10 reward.

I understand why companies are looking for ways to create talking points with customers/prospects in an effort to start long term conversations, so much so that they have recently been labelled “stunts”. However asking customers to commit to a regular schedule of commenting for a monthly bribe of $10 shows little respect for anyone’s opinion.

EnergyAustralia letter to customers

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~ by mandi bateson on November 9, 2009.

6 Responses to “EnergyAustralia cash for comment”

  1. I wonder if you would still get your $10 if they were two negative comments?

  2. Owww seriously? Did execs not sit back and think, ok can this campaign be at all construed in a negative light? I think they call it Risk Management 🙂

  3. Sad really. But at least they’re not dressing up the bribery as anything but!!

  4. I’m in!

  5. Surely this will just turn into a community of people who sound like they’re presenting the Zoot Review?

    Cash for comment can’t work, and the quality of discussion will of course suffer. The best comments come from genuine concern or a point of view on the issue, not from a carrot and stick!

    Can I have a tenner for that comment Mandi? Cheque in the mail?

    • @Nath maybe that’s why they’re screening people with the survey

      @Rowena I’d love to have been a fly on the wall during this conversation

      @Brad totes, it is on its way #shiftyeyes

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