I’ve done a fair bit of Facebook bashing as of late so to even out my FB karma, here’s something positive!
Facebook Lexicon is getting a makeover. The tool pulls data on keywords used in wall posts across Facebook and according to the preview it will soon feature:
data updated after 48 hours (instead of a couple of months)
Dashboard graphs by number of posters, percentage of all posters and number of posts
Demographics graphs by posters by gender, percentage of posters by gender, posters by age, percentage of posters by age, posters by country and percentage of posters by country
Associations – terms frequently mentioned alongside your chosen keyword by day or fortnight
Sentiment – percentage of posts that are positive vs negative
Pulse – other keywords that frequently occur in the profiles of users that have used your keyword (searched within interests, music, movies, TV shows, books)
Maps – where people are talking about the topic (appears to be restricted to US regions)
There’s currently no indication on when the new Facebook Lexicon will roll out (surprise, surprise – sorry, staying on a positive track!) however the data will allow us a little more insight into the content shared across Facebook walls.