aussieBum stay classy
This week aussieBum’s Twitter feed (which is automatically updated from their Facebook feed) caught my attention with the following:
Having previously lived in the same building as an aussieBum model (and after months of willing it to do so, the elevator finally broke down when I was in his presence – although unfortunately neither of us were in it at the time) I have to admit I clicked on that link faster than a speeding bullet hoping to catch something a little bit inappropriate, completely ignoring the references to national pride.
No over exposure to be seen I’m afraid, just an apology for a package image that claimed “not made in China”. The reactions were varied in regards to the actual copy but the reaction to aussieBum’s swift and honest response was universal – thumbs up all round.
They even responded to some complaints on Twitter about their Facebook spamalot techniques:
So while it might not seem like the best week for those behind the aussieBum accounts, I say congratulations for dealing with the hiccups in such a straightforward and positive manner.
~ by mandi bateson on December 2, 2009.