Content creation case study: 7 days in Sydney

Daemon Digital recently completed a campaign for Tourism NSW called 7 days in Sydney. The campaign required us to create and seed content appropriate for the social media environment aimed at the youth target market in the UK and Ireland.

Content was generated to address a lack of non-professional/commercial Sydney focused blogs, images and video that would ultimately help travellers decide where to go and what to do during their stay in Australia.

In a little over 7 days we generated 343 tweets and twitpics, 74 blog posts, 61 videos and 455 images to seed across social networks and travel blogs.

7 Days in Sydney award tally

2 x Silver W3 Awards

Social Networking


1 x Interactive Media Award

2 x Summit International Awards for Emerging Media

Consumer Integrated Campaign

Social Network Marketing

… stay tuned!

See also:  Measuring a social media campaign

Creative Case Study


~ by mandi bateson on December 18, 2009.

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