Is Google learning from Twitter’s mistakes?
First of all, it may be unfair to call this a mistake from Twitter. It’s more of a downfall that seems to hinder mass uptake. In a previous post I wondered if the fact that Twitter requires a considerable amount of effort to find and follow people (particularly in this seemingly never-ending stage of early adoption) is the reason that Gen Y seems to be lagging in the Twitter stakes.
While you may be able to upload your email address book into Twitter, this relies on 3 things:
- That your friends are using that particular address as their Twitter email
- That your friends are already on Twitter (outside of the people I have met in the industry, a total of 7 of my friends are currently on Twitter with only half of those tweeting regularly)
- That you’ll continue to go back and find new friends from your address book, even if after the first time you find no one and wonder why you’d bother with Twitter
The fact that Buzz users have the ability to follow established, existing accounts of people they already know could give Google the edge when it comes to uptake. With over 170m Gmail users this could be a fast ride.
Follow me on Buzz:
~ by mandi bateson on February 10, 2010.