Watch out digital marketing conference circuit! Socialnomics has uploaded their second incarnation of Social Media Revolution and like all sequels it delivers much the same with bigger and better effects.
Interesting final statement: The ROI of social media in your business will still exist in 5 years. Tacked on to the end of some impressive stats, it will no doubt feature in the bag of tricks of many a marketer trying to convince boardrooms of non-believers to come to the social side.
While social media may not be just a fad, the haste to jump on the bandwagon brings with it more opportunity for harm than good. Any hint of inexperience, ignorance or impatience has a habit of punishing revolutionaries.