If it tastes like a competition …

Facebook’s promotional guidelines are quite clear – they don’t want you using their features as entry mechanics to competitions. Rewarding your fans with freebies is not necessarily a competition. However asking your fans to tag themselves by a specific date in order to receive a free voucher … I don’t know. What do you think? Is this a competition?

P.S. Not sure why step one is a search query instruction instead of “click here to go to our Facebook page” either.

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~ by mandi bateson on June 3, 2010.

2 Responses to “If it tastes like a competition …”

  1. If they’re giving it out to all comers who follow the steps, there’s no competitive element, therefore… it’s a freebie. If not, it’s a competition.

    And using tag functionality in competitions is apparently some what forbidden.

    • Well that’s kind of what I was getting at. Is the call to action to receive the freebie in violation of the guidelines? If it’s not technically a competition, does it count?

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