To kick of 2011 I started what I’m calling Question of the Month because each month I’m asking those who happen upon this blog a question. Pretty simple, hey? This month I’d like to investigate the reactions to social media stunts. In the days before Valentine’s Day a bank had us talking with what was assumed to be a mistweet:
It was quickly RTd and few (if any) were to know that the tweet itself was the teaser to a campaign called The Breakup. Retweets were answered by NAB individually with a a link to the campaign video and an explanation of the campaign.
Fast forward to one of the most viewed videos of the week:
So my question to you is this. What’s the difference between fooling your audience (and pissing them off) and a clever, attention-grabbing teaser? As SMEGs espouse the importance of transparency, can you get away with stunts like those from NAB and Levi’s or will the reveal backfire faster than you can say “sentiment analysis”?