This Week in Social

This Week in Social dishes up some new campaigns from the likes of Schweppes and Heineken and celebrates YouTube reaching 4 billion daily views with some tips of finding new videos on the video site. Enjoy!

Top news of the week

  • Facebook IPO filing reveals a first look at the company’s finances.
  • Twitter is set to roll out enhanced brand pages that will include additional interactivity previously impossible on the microblogging medium.
  • YouTube hits 4 billion daily views– that’s a 25% increase over the last 8 months.
  • Vimeo gets a redesign that places more emphasis on the video and makes it easier and faster to use.

New stuff of the week

For those of you who have been hesitant to try out Facebook’s Timeline, there is a new movie-maker app that creates a customized movie for every Facebook user in an effort to warm them up to Timeline. Timeline Movie Maker requires users to opt in to share personal data including their photos and videos. The app then generates a movie based on a user’s greatest hits, attempting to capture the highlights of a user’s Facebook experience through the years by surfacing pieces of content with high levels of engagement. Now that Timeline is being rolled out across all profiles, this will get people used to the idea in a simple way that taps into the exhibitionist within us all.

Infographic of the week

If any of you underestimated the power of bookmarking site Pinterest, check out this infographic. Pinterest is driving more traffic than Google+, and unique visitors to Pinterest increased 429% from September to December 2011.

Random stuff of the week

Schweppes has launched the Unexpected Future app that predicts how the year would pan out for the user through snippets of posts in the Facebook Timeline format. By analysing your Facebook data, the app reveals your potential achievements with grand predictions in categories such as wealth, career, adventure, romance and fame.

Heineken has launched another fun app in time for Valentine’s Day- The Serenade. The app is designed to help you ask that special someone out on a date this V Day by creating a personalised serenade- just choose who you want a date with, why you chose them, what the plan is and why they should choose you. The personalised serenade will then be posted to their wall, and they can say yes or no to your proposition.

WotWentWrong is a new app that helps you find out, well, what went wrong. Ever wondered why your date never called you back? WONDER NO MORE! WotWentWrong allows rejects to request feedback from their date about why they didn’t like them (seriously) so that they don’t repeat the mistake next time. Sound weird? The demo video is weirder…

Social clusterf#ck of the week

This week, there are two worthy contenders on the social clusterf#ck front. Firstly, a local screw up by Mortein. Mortein’s ‘Louie The Fly – Only you can decide Louie’s fate’ campaign has come under storm this week when Reckitt Benckiser announced that it would be closing its Sydney factory and move manufacturing offshore, cutting close to 200 jobs. People have been pointing the finger and naming the controversial “save or kill Louie” campaign as a PR stunt designed to distract from the company’s plans. Mortein has since axed the Louie campaign in the face of the backlash.

The second contender this week was when two UK tourists were refused entry and turned back from the US after their perfectly innocent tweets sparked suspicion. A week before leaving the UK,Leigh Bryan tweeted to his friend “Free this week for a quick gossip/prep before I go and destroy America? X” and then “3 weeks today, we’re totally in LA pissing people off on Hollywood Blvd and diggin’ Marilyn Monroe up!”. After detaining the duo and searching their luggage for shovels (seriously), officials told the pair that they were not allowed into the country due to the tweets. Read more about it here.

Photo credits: Regretsy;

Thanks to social mover and shaker Madi Arnold for compiling this update.


~ by mandi bateson on February 3, 2012.

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