Content creation case study: 7 days in Sydney
Daemon Digital recently completed a campaign for Tourism NSW called 7 days in Sydney. The campaign required us to create and seed content appropriate for the social media environment aimed at the youth target market in the UK and Ireland.
Content was generated to address a lack of non-professional/commercial Sydney focused blogs, images and video that would ultimately help travellers decide where to go and what to do during their stay in Australia.
In a little over 7 days we generated 343 tweets and twitpics, 74 blog posts, 61 videos and 455 images to seed across social networks and travel blogs.
7 Days in Sydney award tally
2 x Silver W3 Awards
Social Networking
Tourism
1 x Interactive Media Award
2 x Summit International Awards for Emerging Media
Consumer Integrated Campaign
Social Network Marketing
… stay tuned!
See also: Measuring a social media campaign
~ by mandi bateson on December 18, 2009.
Posted in Personally, Social Media
Tags: 7 days in Sydney, content generation, flickr, LinkedIn, social media campaign, social media content, twitter, wordpress, You tube
three nine seven 